The Social Media landscape in China; covering:WeChat Content/ MarketingWeChat Mini ProgramsWeibo Content/ MarketingLittle RedDouyinKey routes to marketWhat is your competition doing?What are the key steps/ costs to engage fully with a Chinese audience
Using Weibo to build brand-awareness. Regionally led advertising has principally targeted areas in Southern China to drive awareness and footfall in-Store in Hong Kong.
Usborne Publishing is the leading independent Children’s publishing house in Europe. Regroup have built up a sizable follower base on Weibo, increasing brand recognition within target segments, and sales on marketplace.
Billingham has been making high quality camera bags for the discerning photographer for over 30 years. Regroup have defined a strategy for Weibo and oversee content and advertising, designed to boost brand awaress.