Regroup was selected as the official digital agency for the biggest all-British Retail show in China. Regroup supported retail activity via the development of a ground-breaking WeChat e-commerce mini-program, facilitating direct selling at the event.
Regroup developed the WeChat store for The Great British Food program, selling artisanal British food and drink brands to mainland China.
Regroup have overseen a strategy for China, that encompasses a web presence, and a WeChat profile and mini program. The market for Gin in China is on the increase, and these are the first exciting forays into the digital domain in China as part of an ongoing strategy.
Bunting is a market leading tea brand, and super market owner in Germany. Regroup oversaw the launch of their WeChat store, selling tea, coffee and other products to a Chinese audience.