We are delighted to announce that Regroup China has launched the luxury property developer – NORTHACRE across key digital channels in China.

NORTHACRE seeks to create not just luxury living spaces, but highly innovative living experiences. Their latest modernist construction, The Broadway is a prime example of these living spaces of the future with its very own wellbeing destination, Orchard Place.

China is already the world’s leading outbound real estate investor, and its appetite for luxury overseas property is anticipated to only grow in the future.

Regroup China launches the first NORTHACRE WeChat mini program, showcasing their property portfolio, as well as a dedicated Chinese web site at https://www.northacre.cn/.

Regroup is also managing content strategy and promotion via the existing NORTHACRE WeChat account.

For information on how to reach your audience in China, the World’s largest online market, please contact us at info@regroup-china.com

Fintiba is the market leader in the blocked account space for international students who want to come to Germany. As an international Fintech-Hybrid located in the heart of Frankfurt am Main in Germany, Fintiba offers innovative online solutions for international students and expats who want to work or study in Germany. It is the first point of contact and trusted partner for anyone who is at the start of their journey to Germany.

Fintiba has partnered with Regroup China to build social media marketing on Little Red and Douyin and a dedicated Chinese web presence at https://www.fintiba.com.cn/. This localized platform ensures a seamless experience for Chinese users, providing them with comprehensive information, resources, and services tailored to their unique needs.

Stay tuned for more updates and exciting opportunities as Fintiba continues to revolutionize the way international students and employees embark on their German adventure.

The ILFORD Photo name is an iconic one in the world of photography. Their renowned black and white photography products provide the highest quality, drawing on 140 years of experience.

The launch of their first Chinese web site at https://ilfordphoto.com.cn/ is a key building block to reaching the wider audience in China.

Michelle Parr At ILFORD Photo stated:
Working with Regroup, having their local knowledge of the Chinese market, culture and social channels alongside that of our distributor in China has meant that we’ve ended up with a website that we are proud to put the ILFORD Photo name to.

Finland-based QOCO Systems enables operational excellence and efficiency in the aviation industry with disruptive SaaS solutions. Regroup have come onboard to develop QOCO’s digital presence in the China market, the world’s leading aviation market, with the launch of a dedicated Chinese web site – https://www.qocoaero.cn/ and WeChat account.

Regroup proved to be a great partner, providing us with an excellent experience! Their professionalism, expertise and eagerness to help QOCO grow in the Chinese market made them a trusted partner. We look forward to furthering our collaboration and creating successful projects together. With their knowledgeable guidance on navigating China’s unique business landscape, we feel confident that partnering up with Regroup will ensure success for any endeavor.

Neopac is an internationally renowned manufacturer of metal tins and plastic tubes based in Switzerland. Regroup China have launched Neopac’ s dedicated China web site at https://cn.neopac.com/ as well as an official WeChat account, supporting their activities in mainland China.

Martina Bracher, Product Marketing Manager at Hoffmann Neopac AG stated:

“We appreciate Regroup’s expertise about the Chinese market and the Chinese digital channels. Their way of project management is goal-oriented and their response times are very short. We have been very satisfied.”

Building on our long-established association in the luxury watch / watch accessory market in China, we are very happy to announce the launch of BUBEN&ZORWEG’s dedicated China web site; https://www.bubenzorweg.cn/.

The web site launch is the latest in a number of in-market activities being managed by Regroup China for BUBEN&ZORWEG, including the management of their WeChat content & advertising, and marketplace channels; Tmall and JD.

BUBEN&ZORWEG is world renowned for the highest quality in watch safe design and watch maintenance technology. Numerous pioneering achievements in watch winder technology, safe design and the newly created category of Multifunctional Masterpieces (Objects of Time®) set standards worldwide.

It is a pleasure to be part of the story, as the brand continues its growth in mainland China.

We are excited to announce the launch of the new Chinese website and WeChat presence for Aisa Automation Industrielle (https://cn.aisa.com/), a leading provider of production-line technologies and machinery for the packaging industry, internationally.

Based in Vouvry, Switzerland, and with a network that spans the globe, Aisa specialises in machines and technologies for the production of tube packaging for some of the world’s most famous brands – the tubes we use every day for toothpaste, cosmetics, shampoos, food and more.  Aisa are at the leading edge of change – their breakthroughs are making packaging more recyclable, with an ever-smaller carbon footprint.

Though Aisa have long-standing customers in China already, they recognised the need for a dedicated Chinese website, optimised for that market, and commissioned Regroup to do the job.

Scott Muir, MD of Regroup, said: “We’ve responded by creating a highly engaging, responsive website which is both true to Aisa’s global brand, and tailored for the needs of their market in China.  At the same time, we’re helping Aisa grow their professional network through WeChat.  It’s a real pleasure working with this respected engineering company.”

Joachim Sander, Aisa’s Sales & Marketing director said, “China is already an extremely important market for Aisa, with increasingly sophisticated requirements.  Our new Chinese webpages and WeChat account are now enabling our customers to get even faster access to news and information about our advanced tube-production machinery and technologies, and we’re very excited about this.”

Check out Aisa’s new Chinese Webpages at https://cn.aisa.com/
If you are interested in establishing a Chinese web site or WeChat please contact us at

#RethinkChina #RegroupChina

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Regroup have launched German watchmaker Eugen Wegner’s Chinese website and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.

Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional
timepieces from Eugen Wegner’s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.

Building on our strong experience China’s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.

Scott Muir, MD of Regroup, said: “We are pleased to be a part of this historic brand’s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.”

Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: “We’re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too”.

We are proud to announce the launch of the new Chinese website for Manchester Metropolitan University: https://mmuchina.com.cn/.

Manchester Metropolitan University is one of the largest universities in the UK, with a community of over 34,000 students, including international students from around 130 countries. With a history dating back to 1824, it balances a rich and proud heritage with a modern and ambitious approach. It boasts a triple accredited business school, as well as several world-renowned alumni including Dame Judy Dench and Sarah Burton OBE, Creative Director of Fashion at Alexander McQueen.

Regroup have been engaged to build and support the new Chinese website that launched this month. The website will become a bridge for the University to share information with Chinese partners and students about popular courses, entry requirements, rankings, scholarships, pre-sessional English courses, halls and latest news stories. The website will help partners and students develop a deeper understanding about the University and prepare for applications.

Scott Muir, MD of Regroup, said: “We responded to our client’s brief by creating highly engaging, responsive pages which showcase the testimonials of current students and alumni, using strong, attractive images, and presenting the many benefits of not only Manchester Met, but the city of Manchester as a whole, as a great study and living experience for international students.”

“We are delighted with the launch of our new university website for China. This will strengthen the communication between our Chinese partners, students and parents by having a dedicated space to share information about the University.”
– Kay Morgan, Head of International Recruitment and Marketing at Manchester Metropolitan University

#manmetuni_int #manmetuni #mcrmetuni #manchestermet #manchester #regroupchina #rethinkchina

We are pleased to announce the launch of the official China web presence for Exeter Academy (http://exeteracademy.cn), designed and built by Regroup China.
Established in 1978, Exeter Academy is a quality provider of English language courses, hosting adult students from a wide range of nationalities, who benefit from living with local homestay families as an important part of their experience. From 2005-2020 the Academy has received a very impressive 96% positive rating from their students.

Richard May, owner of Exeter Academy says, “Regroup China have created a magnificent site for one of our key markets. The new Chinese site is completely in keeping with the English version and highly responsive in China. With Regroup China’s savvy advise and attention to detail we are expecting significant new revenue from China.  Exciting times!”

Regroup’s managing director Scott Muir says, “We’re thrilled to have launched this dynamic, fast new Chinese website for Exeter Academy, adding to our growing list of clients who are engaging with China’s growing demand for tailored international education services”.

Defining Strategy

We quantify market potential to identify key growth opportunities for the China market.

Building Sales

We provide expertise across key customer acquisition channels including Tmall, JD, Social-Commerce on Douyin and RED Note.

Achieving Fame

We build brand awareness across the key social channels in China, spanning WeChat, RED Note, Douyin, and Weibo.

Design & Build

We provide a full branding, website design & build, and hosting service, for the Chinese market.

Reputation Management

We provide Online Reputation Management (ORM) services for brands and individuals in China, spanning brand-asset ownership, trademark protection, social monitoring and crisis management.