{"id":1384,"date":"2020-02-28T13:21:00","date_gmt":"2020-02-28T13:21:00","guid":{"rendered":"https:\/\/www.regroup-china.com\/?p=1384"},"modified":"2024-03-16T16:53:30","modified_gmt":"2024-03-16T16:53:30","slug":"cbbc-lunch-learn-reaching-b2b-market-in-china-online","status":"publish","type":"post","link":"https:\/\/regroup-development.com\/regroup-china\/cbbc-lunch-learn-reaching-b2b-market-in-china-online\/","title":{"rendered":"\u200bCBBC Lunch &#038; Learn: Reaching a B2B Market in China online"},"content":{"rendered":"<p>CBBC was pleased to host Scott Muir, CEO at <a href=\"https:\/\/www.regroup-china.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regroup China<\/a>, today in our London headquarters, he addressed attendees on the topic of digital China for our inaugural member-exclusive <strong>Lunch &amp; Learn<\/strong> event.<\/p>\n<p>After an introduction to Scott Muir and his organisation by CBBC&#8217;s Sector Lead for Retail, Jack Porteous, around 30 delegates from our members &#8211; representing core sectors such as Education, Professional Services and Engineering &#8211; were able to gain insight into key channels for B2B engagement in China.<\/p>\n<p>Scott Muir gave a comprehensive understanding of key channels that are utilised, in particular, WeChat, which holds great potential for businesses. He stressed the importance of WeChat, which offers e-commerce functionality to a userbase of over 1 billion while maintaining a highly user-friendly and sophisticated user interface. He also explained how much the app is due to evolve, with Tencent&#8217;s vision for the app to become an \u2018ecosystem\u2019.<\/p>\n<p>He also referred to the significance of Linkedin, a more familiar tool for many in the UK, identifying that it can be used uniquely in regards to China, as one of the few western channels given a platform, search optimisation is also key where businesses can target users via filtering demographics and also finding a means to network with outward-looking Chinese businesses seeking collaboration and an international market.<\/p>\n<p>The session highlighted best practice in capitalising upon online tools to target the biggest online market worldwide &#8211; with over 800 million internet users in China &#8211; it is clear that having an online presence is vital for success in the thriving Chinese market.<\/p>\n<p>After an engaging Q&amp;A, members stayed to have lunch and network with one another and CBBC staff, the day proved a great success with more events to follow, so stay tuned!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1387 aligncenter\" src=\"https:\/\/regroup-development.com\/regroup-china\/wp-content\/uploads\/2020\/02\/d96472d7-6435-4cac-b7b0-5e53dcc93131.jpg\" alt=\"\" width=\"1200\" height=\"692\" \/><br \/>\n<strong>Scott Muir and Jack Porteous taking members&#8217; questions during the Q&amp;A<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBBC was pleased to host Scott Muir, CEO at Regroup China, today in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,3],"tags":[],"class_list":["post-1384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-in-the-news","category-latest-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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