{"id":1927,"date":"2021-01-27T14:00:24","date_gmt":"2021-01-27T14:00:24","guid":{"rendered":"https:\/\/www.regroup-china.com\/?p=1927"},"modified":"2024-03-16T12:10:48","modified_gmt":"2024-03-16T12:10:48","slug":"regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china","status":"publish","type":"post","link":"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/","title":{"rendered":"Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China"},"content":{"rendered":"

We are pleased to announce the launch of Anglepoise\u2019s digital presence in China.<\/p>\n

Anglepoise has been making lamps for over 90 years, from the creation of the original 1227\u2122 lamp, to the development of extended collections by famed designers such as Sir Kenneth Grange, Paul Smith and Margaret Howell.<\/p>\n

Today Anglepoise lamps can be found in homes, offices, restaurants, bars and hotels in over 50 countries worldwide.<\/p>\n

As part of ambitious plans in China, Regroup have overseen the design and build of a dedicated Anglepoise China web site (https:\/\/anglepoise.cn<\/a>), the set up and maintenance of an official WeChat account, and the build of a WeChat store, allowing customers in mainland China to buy direct via WeChat.<\/p>\n

\u201cFor an UK based SME like Anglepoise, export to China represents a huge growth opportunity – but a potentially bewildering array of hurdles to overcome. We\u2019ve therefore been immensely fortunate to work with ReGroup, in helping establish our online presence and social media platforms in China. Their market expertise, insights and professionalism have made this a very rewarding project and given us an invaluable partner going forward.\u201d<\/p><\/blockquote>\n

Scott Muir, MD of Regroup China stated \u201cWe are delighted to be working with such an iconic and respected brand as Anglepoise, and we very much look forward to building awareness and sales online in China going forward\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

We are pleased to announce the launch of Anglepoise\u2019s digital presence in China….<\/p>\n","protected":false},"author":1,"featured_media":3217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nRegroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China - Regroup China<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China - Regroup China\" \/>\n<meta property=\"og:description\" content=\"We are pleased to announce the launch of Anglepoise\u2019s digital presence in China....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Regroup China\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T14:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-16T12:10:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/regroup-development.com\/regroup-china\/wp-content\/uploads\/2021\/01\/anglepoise-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chinaregr0up\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chinaregr0up\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/\"},\"author\":{\"name\":\"chinaregr0up\",\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/#\/schema\/person\/efed2fe48ae63b639e7fe35b4282f7aa\"},\"headline\":\"Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China\",\"datePublished\":\"2021-01-27T14:00:24+00:00\",\"dateModified\":\"2024-03-16T12:10:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/#organization\"},\"image\":{\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/regroup-development.com\/regroup-china\/wp-content\/uploads\/2021\/01\/anglepoise-img.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/\",\"url\":\"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-iconic-uk-lamp-brand-anglepoise-via-online-channels-in-china\/\",\"name\":\"Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China - 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