{"id":2132,"date":"2021-09-28T08:37:01","date_gmt":"2021-09-28T08:37:01","guid":{"rendered":"https:\/\/www.regroup-china.com\/?p=2132"},"modified":"2024-03-16T11:55:59","modified_gmt":"2024-03-16T11:55:59","slug":"regroup-launch-eugen-wegner-chinese-website","status":"publish","type":"post","link":"https:\/\/regroup-development.com\/regroup-china\/regroup-launch-eugen-wegner-chinese-website\/","title":{"rendered":"Regroup launch Eugen Wegner Chinese website"},"content":{"rendered":"

Regroup have launched German watchmaker Eugen Wegner\u2019s Chinese website<\/a> and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.<\/p>\n

Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional
\ntimepieces from Eugen Wegner\u2019s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.<\/p>\n

Building on our strong experience China\u2019s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.<\/p>\n

Scott Muir, MD of Regroup, said: \u201cWe are pleased to be a part of this historic brand\u2019s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.\u201d<\/p><\/blockquote>\n

Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: \u201cWe\u2019re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too\u201d.<\/p><\/blockquote>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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