{"id":2296,"date":"2022-06-21T10:51:06","date_gmt":"2022-06-21T10:51:06","guid":{"rendered":"https:\/\/www.regroup-china.com\/?p=2296"},"modified":"2024-03-16T11:31:18","modified_gmt":"2024-03-16T11:31:18","slug":"regroup-china-support-luxury-knitwear-brand-john-smedley-in-china","status":"publish","type":"post","link":"https:\/\/regroup-development.com\/regroup-china\/regroup-china-support-luxury-knitwear-brand-john-smedley-in-china\/","title":{"rendered":"REGROUP CHINA SUPPORT LUXURY KNITWEAR BRAND JOHN SMEDLEY IN CHINA"},"content":{"rendered":"
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Incredibly, this year knitwear brand John Smedley celebrates its 238th birthday. The company continues to move forward \u2013 patiently, gracefully, modestly, with the classic style that has made it legendary in the fashion world. This year, building on its success in Europe, North America, the Gulf, Singapore, and especially Japan, its single biggest export market, John Smedley is now launching a suite of digital activities in mainland China, to drive the brand forward in the World\u2019s largest market.<\/p>\n

Since 1784, British knitwear manufacturer John Smedley has been synonymous with quality fabrics. Nearly two-and-a-half centuries later, and still based in the same old \u201cmill\u201d buildings in the small village of Lea, near Matlock in Derbyshire where all its garments are manufactured and hand-finished, the brand is going from strength to strength.<\/p>\n

It was in the 1960\u2019s that John Smedley\u2019s name really began to gain an international reputation, with stars such as Audrey Hepburn being photographed in Smedley\u2019s cool \u201cCatkin\u201d roll-neck sweaters, and Sean Connery wearing a sky-blue \u201cAdrian\u201d polo-shirt in the classic 1962 Bond film Dr No. Queen Elizabeth II even paid a visit to the brand\u2019s headquarters, and John Smedley was later awarded two \u201cRoyal Warrants\u201d, marks of recognition for those specially selected companies who are suppliers to the Royal Households, thereby solidifying its place in the pantheon of luxury makers.<\/p>\n

John Smedley pushes forward this month in China, supported by Regroup China, sharing exclusive product news and style tips through its official accounts on WeChat, Little Red Book and Weibo, and also launching an e-commerce mini program shop on WeChat, so customers can buy via China\u2019s #1 app, thereby making the brand\u2019s luxury merino wool and John Smedley\u2019s sea-island cotton knitwear more accessible to China\u2019s appreciating style-lovers.<\/p>\n

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\nJohn Smedley<\/strong>
\nWeChat<\/strong><\/div>\n
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\nJohn Smedley<\/strong>
\nLittle Red Book<\/strong><\/div>\n
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\nJohn Smedley<\/strong>
\nWeibo<\/strong><\/div>\n<\/div>\n

John Smedley has such a strong fan-base among designers that several of them, including Japanese streetwear legend Hiroshi Fujiwara and cool young British brand Lou Dalton, have collaborated with the brand, infusing Smedley\u2019s classic designs with a frisson of edginess.<\/p>\n

The fact that John Smedley knitwear appeals to such a wide range of people \u2013 from Queen Elizabeth and Sean Connery to Scarlett Johannsson and Fujiwara \u2013 is surely a testament to its quality and timelessness. In recent years the brand has also found legions of new fans in Asia, with 5 flagship stores in Japan alone, making it John Smedley\u2019s top export market.<\/p>\n

\u201cWe are hugely excited to be launching the John Smedley brand in mainland China on key digital channels, to reach such a huge potential audience. Based on the success we have seen in Japan; we believe China will be a key market for the John Smedley going forward.\u201d Jess Mcguire-Dudley, Deputy Managing Director.<\/p>\n

When John Smedley first opened his Derbyshire mill, he can hardly have dreamed that nearly 250 years later it would still be producing some of the world\u2019s finest knitwear, and that garments bearing his name would be attracting a growing, youthful, quality-conscious, international fan-base; but we are sure that he would have been appreciated the reason for this remarkable success: true quality and craftsmanship are timeless, after all.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Incredibly, this year knitwear brand John Smedley celebrates its 238th birthday. 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