{"id":2948,"date":"2019-01-10T07:09:01","date_gmt":"2019-01-10T07:09:01","guid":{"rendered":"https:\/\/www.regroup-china.com\/?p=182"},"modified":"2024-03-16T17:32:03","modified_gmt":"2024-03-16T17:32:03","slug":"regroup-to-run-wechat-seminar-in-conjunction-with-the-cbbc-in-london-boosting-engagement-and-sales-through-wechat-mini-programmes","status":"publish","type":"post","link":"https:\/\/regroup-development.com\/regroup-china\/regroup-to-run-wechat-seminar-in-conjunction-with-the-cbbc-in-london-boosting-engagement-and-sales-through-wechat-mini-programmes\/","title":{"rendered":"Regroup to run WeChat seminar in conjunction with the CBBC in London : Boosting engagement and sales through WeChat Mini-Programmes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to\u00a0Jing Daily,\u00a0\u00a0by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found on the app. Indeed some leading Chinese e-commerce companies like Pinduoduo have more users on their WeChat mini-programme than on their own native app.<br \/><br \/>But how can UK consumer-facing brands across gaming, \u00a0leverage this rapidly developing and highly customisable platform?<br \/><br \/>This event, co-organised by ReGroup Media and the China-Britain Business Council (CBBC), hopes to explain the key functionality available, how it can be used, outline the costs and requirements, and provide some case studies of where it has worked well.<br \/><br \/>Formed by experienced marketers and technicians, Regroup China is a specialist digital marketing agency committed to helping Western Brands define and action strategy for China \u2013 the World\u2019s biggest online market.<br \/><br \/><strong class=\"\">Agenda:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1400 Introduction \u2013 Jack Porteous, Retail and E-Commerce Sector Lead, China-Britain Business Council<\/li><li>1430 WeChat Mini-Programmes: how and why you should be using them \u2013 Scott Muir, CEO, Regroup Media<\/li><li>1530 Questions<\/li><li>1600 Close<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Click here to know more and register: <\/strong><a href=\"http:\/\/www.cbbc.org\/events\/2019\/january\/boosting-engagement-and-sales-through-wechat-mini\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.cbbc.org\/events\/2019\/january\/boosting-engagement-and-sales-through-wechat-mini\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,14],"tags":[],"class_list":["post-2948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-wechat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regroup to run WeChat seminar in conjunction with the CBBC in London : Boosting engagement and sales through WeChat Mini-Programmes<\/title>\n<meta name=\"description\" content=\"What we do transforms businesses\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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