{"id":2950,"date":"2019-02-04T18:09:30","date_gmt":"2019-02-04T18:09:30","guid":{"rendered":"https:\/\/www.regroup-china.com\/?p=186"},"modified":"2024-03-16T17:29:29","modified_gmt":"2024-03-16T17:29:29","slug":"digital-marketing-agency-regroup-media-is-acquired-by-c-melchers-gmbh-co-kg","status":"publish","type":"post","link":"https:\/\/regroup-development.com\/regroup-china\/digital-marketing-agency-regroup-media-is-acquired-by-c-melchers-gmbh-co-kg\/","title":{"rendered":"Digital Marketing Agency\u00a0–\u00a0Regroup Media is Acquired by\u00a0C. Melchers GmbH & Co. KG"},"content":{"rendered":"

London-based Digital Marketing Agency Regroup Media has been acquired by\u00a0the German based China-Trading\u00a0specialist\u00a0C. Melchers GmbH & Co. KG\u00a0(Melchers).<\/p>\n

Regroup Media, (https:\/\/www.regroup-media.co.uk, https:\/\/www.regroup-china.com\/) founded in 2011, provides digital marketing services for\u00a0businesses both in the\u00a0consumer and\u00a0business sectors looking to expand their markets\u00a0online.<\/p>\n

Regroup has a unique offering; providing\u00a0digital solutions\u00a0both for Western markets, via channels such as Google, Facebook, Twitter and LinkedIn, as well as\u00a0having a dedicated division\u00a0for\u00a0brands wishing to enter\u00a0the\u00a0China\u00a0market, via channels such as WeChat, Weibo, Baidu,\u00a0JD\u00a0and Tmall.<\/p>\n

Regroup has become a leading force for Western-brands looking to reach\u00a0China, the World\u2019s biggest online market, servicing a wide and rapidly growing client-base in the luxury retail, high street retail,\u00a0education,\u00a0property and B2B space.<\/p>\n

The services provided by Regroup include WeChat\u00a0and Weibo management, being one of the\u00a0first\u00a0UK\u00a0agencies to develop WeChat mini-programs;\u00a0the applications\u00a0within WeChat\u2019s eco-system\u00a0that enables brands to develop e-commerce, gaming, and geo-location driven services.\u00a0Regroup has developed mini programs for clients such as The British House and Bremont.<\/p>\n

Regroup also provides a consultancy service for China, and a development capability for brands wishing to establish a web presence there.<\/p>\n

Melchers is a German headquartered company with more than 50 subsidiaries in Germany and overseas with a strong focus on Asia.\u00a0Having been involved in China for over 150 years, this is now their key market with more than 450 people employed there.<\/p>\n

Melchers provide a full support service for businesses wishing to expand their markets in Asia and specifically China, including sales and marketing, back-office, retail and sourcing as well as for consulting in market expansion and cross border M&A transactions.
\nThe acquisition is perfectly timed as interest in the West continues to grow\u00a0to reach this ever-expanding marketplace. China\u00a0has one fifth of the World\u2019s web users, and\u00a0accounts for 40% of online transactions, yet with only half the population online, there is clearly a significant growth potential going forward.<\/p>\n

More and more Western brands are establishing themselves in China.<\/p>\n

Scott Muir, MD and Founder of Regroup stated \u201cThe partnership with Melchers makes perfect sense for Regroup. We are focusing on our China operation, to help more Western brands develop a strategy to reach this ever-growing market.\u00a0We already have offices in Shanghai and Guangzhou,\u00a0Melchers have been operating in China for over 150 years and have an unrivalled\u00a0infrastructure and\u00a0network there, which will ultimately help us grow\u00a0further in China\u201d<\/p>\n

Dirk Saenger, Managing Partner of Melchers started \u201cthat Melchers has the infrastructure and legal set up in China to offer market expansion services to its partners, including the physical handling of goods being for buying or selling in the China market. With the digital marketing know-how Regroup will add to the services offered, Melchers will extend its reach and services on offer for its partners even further \u201c.<\/p>\n

Press contacts<\/strong>
\nFor further information please contact Scott Muir, MD, Regroup Media at:
\nscott.muir@regroup-media.co.uk<\/a><\/p>\n

About Regroup Media<\/strong>
\nFormed by experienced marketeers and technicians, Regroup is a London-Based digital marketing agency committed to helping clients define and action strategy for growth in the digital domain.<\/p>\n

Regroup provides digital marketing services for Western markets, via channels such as Google, Facebook, Instagram, Twitter and LinkedIn.<\/p>\n

Regroup also provides a dedicated service for Western-brands wishing to enter the China marketplace via WeChat, Weibo, Tmall, JD, and Baidu.<\/p>\n

www.regroup-media.co.uk<\/a>
\nwww.regroup-china.com<\/a><\/p>\n

About C. Melchers GmbH & Co. KG<\/strong>
\nC. Melchers GmbH & Co. KG is a global company with a wide range of services and with trading know-how in diverse areas of business.<\/p>\n

Their network of more than 50 subsidiaries in Germany and abroad makes Melchers a powerful, dependable partner.<\/p>\n

Their experienced experts are there to support clients at local level, ensuring the successful implementation of their specific requirements.<\/p>\n

https:\/\/www.melchers.de\/de\/home<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

London-based Digital Marketing Agency Regroup Media has been acquired by\u00a0the German based China-Trading\u00a0specialist\u00a0C….<\/p>\n","protected":false},"author":1,"featured_media":3288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"acf":[],"yoast_head":"\nDigital Marketing Agency\u00a0-\u00a0Regroup Media is Acquired by\u00a0C. Melchers GmbH & Co. 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