While in Europe we spent early November complaining about the weather, consumers in China were ramping up for the biggest sales event in the world: Singles Day (or Double 11). Double 11 has continued to gain momentum in recent years to become a spectacular event that reaches far beyond mainland China with incorporated TV shows, appearances of big celebrities like Taylor Swift and Katy Perry, and most importantly showing record-breaking sales.
The two biggest marketplaces in China, Alibaba and JD.com accounted for $139 billion in sales during Double 11 this year making it the biggest ever, this being 20% up on last year, where the two marketplaces generated a whopping $115 billion sales revenue. All indicators suggest this rise will continue going forward. This combined with the news this week that China is now the wealthiest nation in the world, makes this market unavoidable for brands looking to grow their business internationally.
Regroup China provides dedicated services for brands and businesses in Europe wishing to tap into the world’s largest online market – China. With teams based in the UK, Germany and in China, we are well-placed to hand-hold you throughout the process, to help establish your foothold in this unique and ever-exciting market.
Contact us on info@regroup-china.com to discuss your plans for the China market.